Design of beverage brand gift umbrella

1. Color selection

Design according to the main color of the beverage brand. For example, if the beverage brand is dominated by vibrant orange, the gift umbrella can use a large area of orange, with a small amount of contrasting color (such as white) to highlight the pattern and text, creating a vibrant and attractive visual effect that people can associate with at a glance to brand image.

For beverage brands that focus on a refreshing feeling, cold colors such as blue and green can be used, such as light blue and white, which seem to bring a refreshing feeling in summer and echo the refreshing properties of the beverage.

2. Pattern design

Brand logo and name: Print the logo and name of the beverage brand in a prominent position in the center of the umbrella to ensure that it is clearly legible and large enough so that it can be quickly recognized whether viewed at close range or from a certain distance. For example, Coca-Cola’s iconic red logo stands out against the white umbrella.

3. Product image display: Print the pattern of the drink bottle, can or unique packaging, as well as the attractive picture when the drink is poured, such as the bubbles sprayed from the soda, the fresh fruit slices in the juice, etc., to intuitively convey to consumers Product features stimulate their desire to buy.

Integration of creative elements: Add creative elements based on the taste, features, or preferences of target consumer groups of beverages. For example, for an energy drink brand targeting young consumers, you can draw trendy graffiti, e-sports elements or sports patterns on the umbrella; if it is a children’s drink brand, you can design cute cartoon images.

4. Material and quality

Umbrella ribs: Use strong and lightweight materials, such as aluminum alloy ribs, to ensure the durability of the gift umbrella, to withstand a certain amount of wind, and to be easy to carry. For some high-end beverage brands, more advanced carbon fiber ribs can be used to reflect the brand’s sense of quality.

Umbrella cloth: Made of high-quality waterproof and sun-proof fabric. For example, polyester fiber-coated umbrella cloth has good waterproof performance and can effectively block rain on rainy days. At the same time, it can resist ultraviolet rays on sunny days, extending the service life of gift umbrellas and allowing consumers to feel the brand’s pursuit of quality during use. .

Promotional advantages of beverage brand gift umbrellas

1. High exposure rate

As a daily necessities, umbrellas can be used in both rainy and sunny days. Whether in city streets, campuses, business districts or tourist attractions, when people carry and use gift umbrellas, brand information will be widely displayed, greatly increasing the exposure opportunities of beverage brands. For example, on a crowded street during rush hour, an umbrella bearing a beverage brand acts like a moving billboard.

2. Practicality and emotional connection

The practicality of gift umbrellas makes them items that consumers are willing to accept and use. When consumers use gift umbrellas when needed, they will have a good impression of the gifted beverage brand. This emotional connection based on practicality helps build long-term relationships between brands and consumers. For example, on a hot summer day, a parasol with a beverage brand printed on it can bring coolness to consumers, and they will associate this comfortable experience with the beverage brand.

3. Strong pertinence

Gift umbrellas can be distributed according to the target consumer groups of beverage brands. For example, if the drink is mainly for young office workers, gift umbrellas can be distributed near office buildings, subway stations and other places where office workers often hang out; if it is a functional drink for outdoor sports enthusiasts, it can be distributed in outdoor sports venues, gyms, etc. Give out gift umbrellas locally to improve the accuracy of publicity and reach potential consumers more effectively.

4. Brand image building

High-quality gift umbrella design and good quality can enhance the image of the beverage brand in the minds of consumers. If the gift umbrella is beautifully designed and well-made, consumers will think that the beverage brand pays attention to quality and details, and will have a higher evaluation of the brand. On the contrary, rough gift umbrellas may damage the brand image, so high-quality gift umbrellas can help create a positive brand image.

5. Long-term publicity effect

Unlike some short-term advertising methods, gift umbrellas have a long life cycle. Consumers may continue to use gift umbrellas for a long period of time, which makes the promotional effect of beverage brands sustainable. During this period, brand information was continuously disseminated, deepening consumers’ impression and memory of the brand.