Promotional planning of catering brand gift umbrellas gift advertising and publicity:

Target

Through the distribution of gift umbrellas, the popularity and reputation of the catering brand can be improved, attract new customers, increase the loyalty of old customers, and promote the spread of the brand in the local market.
gift umbrella design
1. Visual elements
Brand logo: Prominently display the logo of the catering brand in a prominent position on the umbrella to ensure that it is clear and eye-catching so that people can recognize it at a glance.
Featured dish images: Select the restaurant’s signature dishes, such as exquisite French meals, steaming Chinese hot pot or exquisite Japanese sushi, etc., and present them with realistic and attractive images to arouse people’s desire for delicious food.
Brand color matching: The standard color of the catering brand is used as the main color to make the gift umbrella and the brand image highly unified. For example, fast food brands can use bright and lively colors, while high-end Western restaurants can use elegant and stable tones.
2. Quality control
Umbrella ribs: Use strong and durable materials, such as stainless steel or high-strength fiber materials, to ensure that the umbrella is not easily damaged in daily use and can withstand a certain degree of wind and rain, reflecting the brand’s pursuit of quality.
Umbrella cloth: Made of high-quality waterproof and sun-proof fabric, such as high-density polyester fiber, which can effectively waterproof on rainy days and block ultraviolet rays on sunny days, providing users with a comfortable experience.

Promotional channels and activities

1. In-store activities
Gift upon spending: If you set a certain amount of consumption, you can receive a gift umbrella. For example, in consumption scenarios such as family dinners and business banquets, when customers reach the corresponding consumption limit, the waiter will give gift umbrellas to let customers feel extra surprise and value.
Member-exclusive benefits: For members of catering brands, gift umbrellas can be used as points to redeem gifts or member birthday benefits. This not only enhances the stickiness of members, but also encourages non-members to become members to obtain more discounts and benefits.
Theme event prizes: Hold theme activities such as food festivals and new product promotions, and use gift umbrellas as raffle prizes or event participation prizes. During the event, in-store decorations, promotional posters, etc. were used to create a warm atmosphere to attract customers to participate, while also increasing the attractiveness of the gift umbrellas.
2. Off-store promotion
Cooperation with surrounding business districts: Cooperate with surrounding shopping malls, supermarkets, cinemas and other merchants. For example, when holding promotional activities in shopping malls, new movie screenings in movie theaters, etc., provide gift umbrellas with catering brands printed on them as gifts, using the customer traffic of these businesses to expand brand exposure.
Community event sponsorship: Participate in cultural festivals, charity activities, etc. held by the community, and provide gift umbrellas as event supplies or prizes. This helps to establish a good brand image among community residents and attract surrounding potential customers to dine.
Street marketing: In busy commercial streets, pedestrian streets and other places with high flow of people, arrange for staff to distribute leaflets with brand information and coupons, and randomly give gift umbrellas. This method can quickly attract the attention of passers-by and stimulate their interest in the catering brand.

Online promotion

1. Social media promotion
Brand official account display: Publish the design pictures, usage scene videos and other content of the gift umbrella on the catering brand’s official Weibo, WeChat official account, Douyin and other social media platforms. Demonstrate the features and value of the gift umbrella through exquisite pictures and interesting videos, attracting fans’ attention and sharing.
User interactive activities: Initiate online interactive activities related to gift umbrellas, such as posting photos with gift umbrellas, sharing interesting stories about using gift umbrellas, etc. Participants have the chance to win restaurant coupons, free dishes or more gift items. This can stimulate users’ enthusiasm for participation and expand the spread of the event.

2. Utilization of takeout platform
Display of gift umbrella information with meals: On the takeout platform, display information about gift umbrellas on the restaurant introduction page, product details page, etc., informing customers that they will have the opportunity to receive gift umbrellas when they place an order. At the same time, a card with a gift umbrella pattern and how to get it is placed in the takeout package to attract customers to place another order.

Effect evaluation

1. Brand awareness indicators: Through regular market research, understand the changes in the popularity of catering brands in the target market before and after promotional activities, including brand awareness, brand mention rate, etc.gift advertising and publicity

2. Customer flow and sales analysis: Compare the customer flow and sales data of the restaurant before and after the promotional activities, and evaluate the promotion effect of gift umbrella promotion on actual business. At the same time, analyze the source and consumption frequency of new customers to understand the effectiveness of gift umbrellas in attracting new customers.

3. Online activity data analysis: Analyze the topic popularity, number of participants, number of shares and other data related to gift umbrellas on social media, as well as the number of views and order conversion rate of gift umbrella information on the takeout platform, to understand the effect of online publicity , and adjust publicity strategies based on data feedback.gift advertising and publicity